Content with simply being.3/16/2023 ![]() ![]() You need editors, not brand managers, who will push the envelope to make the thing go forward.” Content editors produce enjoyable experiences “That’s not what happens when you want to make a hit TV show or a website that people care about. When asked how he’d build a brand media property, Godin replied that brands often opt for playing it safe rather than thinking, “How can we be more interesting?” ![]() The title of this interview on Contently’s The Content Strategist says it all: ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content. My poor test scores could have convinced me that the English language and reading comprehension were my weaknesses, but instead, I turned my way of reading into a career. It’s no surprise I’d run out of time before I finished every question. I read text passages slowly, studied each word carefully, and analyzed how the writer could have presented his or her message more clearly. Most of my English tests in high school weren’t adorned with those coveted “A” grades because timed exams to test reading comprehension didn’t fit my reading style. This story comes down to turning a “weakness” into a strength. An unlikely place for content editors in-training Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content editing. ![]() If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal - not exactly the marks you’d expect from one of the web’s most seasoned content editors. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |